|Courtesy of local music scene satirist Richard Douche-ard. Used without|
his damn permission. Try and stop me!
I've been having a series of conversations on Facebook (1 - 2) about various components of the value of music and, much like other aspects of life (stupid Hollywoodized rules for dating for example), we're caught between...
|For fan club members only!!!|
In one case that I am aware of, The Lights Out, used an unobserved merch case (with cash box lockdown) allowing people to drop money into the box and collect merch at any price they felt fair. My understanding is that this has been a very successful approach and doesn't not make the buyer feel that they are under surveillance or being judged.
UPDATE: Here's a video tour of The Lights Out's merch case:
My rant on the future of consumption below, but first...
I view music purchasers as "supporters of the arts," if you will. They are not doing it to get the commodity; they are doing it to encourage the artist to keep doing what they are doing. It's turning more toward patronage, it's not consumerism anymore (or it won't be for very much longer I believe). We have a culture that does not value art very much financially. Thus, art has little monetary value. You can throw a tantrum about that, but it's not going to change the facts. While I don't support piracy in a general sense, I think we need to acknowledge that the value of music was faked for so long and that the modern consumers demand music for free (or pennies). Again, sucks for musicians, but it's how it goes. No one has a right to make a living being an artist. Artists need to stop demanding that right if the market doesn't support it. We can come up with a million reasons why our music should sell for as much (or more) than it does now, but those reasons are simply not relevant to market value. I realized that the fastest and best way I could lose less money making music was not to sell more or sell it at a higher price, but rather to stop spending money. Do my recordings sound as good as they would if I spent a lot of money on them? No. Would I sell more if I had spent more? Also no.
I think artists will ultimately benefit the most from subscription model payouts once statutory rates for streaming are set (and hopefully are somewhat reasonable). It also rewards people that make good music that gets listened to a lot and removes rewards for overmarketing terrible music. I think that the end of music selling in favor of paying per stream will ultimately save the art. Write bad songs, get no plays. Write great songs, get plays. First thing we need to do is abandon the idea that people are going to be willing to pay $10 for an album. That concept doesn't have much life left in it. I say kill the pirates by meeting consumer demands, not passing imbecilic laws. Spotify is a piracy killer. Sure, the payouts need to be worked out still, but that is where the focus of legislation should be - how can we shift to a streaming, on-demand model that can work for everyone? Artists are, of course, going to lose out in this shift, but it's inevitable.